Directing is one of the key functions of management that deals with guiding, leading, supervising, and motivating employees to achieve organizational goals.
Main Elements of Directing:
Supervision – Ensuring that subordinates work according to plans.
Motivation – Encouraging employees to work with enthusiasm using financial and non-financial incentives.
Leadership – Influencing employees to work willingly towards goals; involves styles like autocratic, democratic, and laissez-faire.
Communication – Exchange of ideas and information; includes formal & informal and one-way & two-way communication.
Importance of Directing:
Initiates action
Integrates employee efforts
Improves efficiency
Facilitates change
Ensures stability and balance